Waikiki Surf Night

Waikiki Surf Night

Wednesday, September 2, 2009

The Hitachi Tree



Companies are always hunting for the one logo, the one icon representing them and bringing good luck on the way to profit... and so it happens that in the year 1973 the japanese electronics giant 'Hitachi Ltd.' stumbled across Moanalua Gardens, a privately owned park, that is open to the public not far from Honolulu and houses the most beautiful Monkeypod tree in Hawaii.
Now 'Hitachi Ltd.' pays the park owner $400.000 a year for using the tree as their icon. The contract lasts for 10 years and brings the owner $4Mio. !
Isn't that the most valuable tree in the world??
But the amazing thing about the tree is ... the masses of japanese tourists that come by every day to take pictures!!
More infos @ the Honolulu Advertiser

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